Are there gaps in your social media calendar? There’s more than just remember, remember the 5th of November! There is plenty happening in this 'no man's land' between Halloween and Christmas.
Let’s start with Diwali, the Indian Festival of Lights on the 4th of November. The following day, bonfire night will be back with a bang (pun intended) after lockdown stopped celebrations last year. Bonfire night stimulates the senses too. Think warm woollen scarfs, the smell of the bonfire and the taste of hotdogs in mustard.
If coffee is your thing, don’t forget Cappuccino Day on November 8th, something many of us can get behind. It is great for food outlets, so promote an offer, run a poll, or encourage cappuccino photos on Instagram.
With the drop in temperature and the darker nights, now is the perfect time to focus on homes - so if you’re an interior designer, tradesperson or home retailer, this month is the perfect time for cosy ‘home sweet home’ posts.
National Spa Week takes place from the 4th to the 9th and if you run a beauty business, are marketing for a hotel or gym with leisure facilities, this is one to shout about. The week aims to raise public awareness of the physical and emotional benefits that regular spa attendance provides. Did someone say jacuzzi?
This month, there are lots of health and wellbeing days and campaigns; Men’s Movember, also known as Men’s Health Awareness Month being a big one.
Remembrance Day is on Thursday the 11th, and Remembrance Sunday is on the 14th. If your business is holding a two-minute silence and selling poppies for the Royal British Legion, mention it.
It’s all about the children this month, with BBC Children in Need on 12th November. If you’re fundraising, why not post what you’re doing? Remember to use the relevant hashtags for maximum coverage.
On 13th November, World Kindness Day takes place. It’s an opportunity for storytelling. Just keep it honest! In marketing, it’s the stories that sell, not the actual product or service. People connect to stories and when a brand can build an emotional attachment with its audience, it’s powerful. Stories inspire ideas and encourage interaction, so what better time for storytelling than World Kindness Day? It could be a chance to launch a social media competition with entrants tagging the kindest person they know and, why. You could ask "what does kindness mean to you?" in under 100 words. Or tell us about the time you experienced a random act of kindness…Pass me some Kleenex!
If you have US clients, why not wish a Happy Thanksgiving on Thursday 25th November? The next day is the infamous Black Friday on 26th and Cyber Monday on the 29th. Unless you are a retailer, avoid Black Friday posts as there's a lot of ‘noise’ around. People really are only interested in discounts on
s-h-o-p-p-i-n-g (flashback to the 80s Pet Shop Boys classic). Offering a Black Friday offer for a discounted tax return isn’t likely to generate business leads. Sorry accountants...
Don’t get too social
Finally, select the days that are relevant to your business and/or your clients. Don’t jump on every event or worry if you have missed a trending hashtag. Often a client (or boss) will panic that a special day, awareness month or campaign isn’t mentioned in their social media plan, but if it isn’t relevant, leave it out. It is not the quantity that matters, it’s the quality that counts. Put the effort into those days that your audience or business can relate to. Your social media channels should not be a tickbox exercise.
If you need help with content creation or social media strategy, get in touch with Moo Marketing & Copy today.