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  • Writer's pictureAmanda Akien

What is ‘original’ content?

Updated: May 20, 2021

Originality plays an important role in your content creation strategy. It’s the first step in creating high-quality content that is both relevant and informative. Just like readers don’t want to view the same content twice, neither does Google.

Nowadays, search engine algorithms are more sophisticated, and they also value quality. If your content passes a plagiarism check and there is no similar material online, then it is considered original. When it comes to content marketing, ‘original’ means something that hasn’t been published online before.

What content should my brand be using?

According to HubSpot, the three most engaging content types on social media are blogs, images, and video. The type of content you use depends on your business and the interests of your target audience. For example, if you are a carpentry company, having 'before' and 'after' images on your website and social media profiles would be highly valuable. An accountancy firm may benefit from detailed articles and thought-leadership blogs. A fitness company can deliver engaging content via video.

How can I create original content?

Post-it notes on a white board
Brainstorm for original ideas

Finding unique content ideas for website blogs can be both time-consuming and daunting. It can also be challenging to find original social media content ideas when you have to post daily on multiple platforms.

If you are experiencing ‘writer's block’ or ‘content creator’s block’, then here are three things that you can do:

1 - Use your data

Through tools like Google Analytics, you can easily see what topics or pages attract the most traffic. Is it your 'About Us' page, or could it be your list of services? Use this data to come up with a content creation strategy that enables you to produce original content for your audience.

2 - Add images

Add images and other visually appealing elements to complement your writing, and boost its originality. Avoid the 'image bank', and use graphics you have created or photos you have taken yourself to make your content unique, more interesting, and shareable.

3 - Create a poll or survey

A quick poll can generate ideas for unique content. There is a reason why there are so many polls. LinkedIn (and their followers) love them! Who doesn’t enjoy giving their opinion within a matter of seconds? If you want something more in-depth, then consider a survey. Think about the questions your audience - and indeed other people in your industry -might ask.

When you regularly post original content, people will be excited to see what you come up with next. This makes them more likely to engage with your posts - and maybe even become a client!

So next time you see an engaging post that your competitor just happened to come up with - maybe with 5000 likes (the moment when Dave, Paul, Roger and the rest of LinkedIn bought a little old man two post-lockdown pints in Wetherspoons)...

Don’t just copy and paste.

Because generating unique content isn’t as difficult as you think.

Now... Does anyone want to buy me a pint?


Whether you need help generating

original content for your website and social media, or you're looking for a content strategy - get in touch with Moo. Regularly publishing unique content helps with SEO, generates organic traffic to your website, and helps with lead generation.

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