One Christmas, aged five, my parents bought me a mini sweet shop. My sweet-toothed grandpa supplied ample, albeit depleted stock, but after an additional rush of four customers, my business struggled!

One New Year's Eve, a right little Moo, stamped her foot, shouting “I've got great sweets, but why won’t anyone come to my shop?”

 

Adults fell silent. Peter, my 'silent' business partner (my invisible friend) was hopeless. Don’t judge, I  was an only child. The next day, whilst the adults nursed hangovers, I launched a marketing campaign, created with coloured paper from Woolworths and Crayola crayons.

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By the end of the week, the milkman, postman, and Avon Lady had 'Little Moo' personalised loyalty cards (long before  the Tesco Clubcard even existed!) A combination of repeat customers and pineapple chunks created a cash cow.  That’s where Moo began...

Who would have thought that decades on, combining marketing strategy, tactics, business acumen and creativity could help ambitious businesses grow? 

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So why the name Moo? It's apt...it's my nickname and I live on Cow Lane.

 

Moo encompasses creativity - sturdy ideas, chunky content, strong marketing strategy and, of course, udderly good results!