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Moo Marketing Copy was born in 2020 after redundancy (manure happens) in the middle of the COVID-19 pandemic. Knowing the challenges that businesses face, Moo is passionate about helping companies achieve growth with clever copy and mindful marketing.  



Amanda Akien


Moo Marketing Copy

Because every brand has a beginning...


One Christmas, aged five, my parents bought me a mini sweet shop. My sweet-toothed grandpa supplied ample, albeit depleted stock, but after an additional rush of four customers, my business struggled!

One New Year's Eve, a right little Moo, stamped her foot, shouting “I've got great sweets, but why won’t anyone come to my shop?”


Adults fell silent. Peter, my 'silent' business partner (my invisible friend) was hopeless. Don’t judge, I  was an only child. The next day, whilst the adults nursed hangovers, I launched a marketing campaign, created with coloured paper from Woolworths and Crayola crayons.

By the end of the week, the milkman, postman, and Avon Lady had 'Little Moo' personalised loyalty cards (long before  the Tesco Clubcard even existed!) A combination of repeat customers and pineapple chunks created a cash cow.  That’s where Moo began...

Who would have thought that decades on, combining marketing strategy, tactics, business acumen and creativity could help ambitious businesses grow? 

So why the name Moo? It's's my nickname and I live on Cow Lane.


Moo encompasses creativity - sturdy ideas, chunky content, strong marketing strategy and, of course, udderly good results!

From shop owner to entrepreneur...

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Copy To Go

Speaking to your customers one word at a time.

It was David Ogilvy that said "Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client." And that's what we do at Moo Marketing Copy. 

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