If your business has survived the ups and downs of 2020, 2021 and the COVID-19 pandemic, you are probably aware of how critical it is that your audience knows that you’re there and what you’re doing. If you are launching a business, you will likely have concerns about how to reach an audience, raise awareness of your product or services, and how you can become a trusted supplier.
Your website is like a ‘shop window’ for your product or service, and nothing brings your brand to life like a well-written and researched blog.
What is a blog?
Blogging is the modern-day equivalent of journaling. It is a way for companies to offer advice and raise brand awareness. What is the purpose of a blog, and how can it help increase leads for your business?
Three reasons why your business needs a blog in 2022
Make your brand human. Websites are key for your product or service, but nothing brings your brand to life like a well thought-out and genuine blog. Blogging on issues that affect your customers helps build your client base.
Be a subject matter expert and thought leader. Build up brand authority with regular blogs for your leadership team or key salespeople. Writing about relevant topics important to your audience establishes brand credibility and enhances your professional image.
Boost your SEO and Domain Authority. New content is the key to beating your competitors in search engine results. Regularly update your content, and Google’s algorithms will rank your website higher. Publish quality content and increase the chance other blogs will reference you; earning back-links, improving your SEO (search engine optimisation). Good content means a higher domain authority (DA). Domain authority is a search engine ranking score that predicts a website's ability to rank on search engine results pages (SERPs)
Three tips for good blog posts
Bring your voice to life and find your tone. Avoid robotic content by using your brand’s personality and values.
Don't use blogs to promote your products or services, but focus on solving the issues and challenges that will add value to your clients. What are the hot topics that your audience want to know more about? How can you show your expertise?
Leverage your blogs, this could include addressing frequently asked questions or teaching what you know.
Blogs are not just words on a page! Blogs are a combination of research, technical knowledge, creativity and well-written content. Blogging requires resources and for this reason, it is often outsourced.
Moo Marketing & Copy write regular blogs for clients including recruitment businesses, printing companies, interior designers, training organisations and marketing agencies. As a result of posting regular blogs these businesses gain organic traffic to their site which helps with lead generation. By sharing their blog posts on social media platforms including LinkedIn, Twitter and Facebook clients leverage their brand to an even wider audience.
Isn't it time you started business blogging?
See our Moofolio for examples.
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